2020-2021 PR & Marketing Committee

Committees run concurrently with EACE's fiscal year, July 1 - June 30. To view the 2019-2020 committee page, click here.

Committee Purpose/Mission:

Builds the EACE brand through internal and external channels, communications and campaigns.

Committee Roster:

Board Liaisons
Mallory Powell, Director of Membership Recruitment and Retention, Vector Marketing Corp. & Jocelyn Coalter, Director of Public Relations & Communications, St. John's University
PR & Marketing Committee Co-Chairs
Social Media Sub-Committee: Mary Alice Barrows William Paterson University (also Annual Conference Publicity Co-Chair)	EACE Blog Sub-Committee: Barbara Zito Rutgers University, New Brunswick	Membership Outreach Campaigns Sub-Committee: Patrick Young New Jersey Institute of Technology
Social Media Sub-Committee Members
1. Alma Diaz, William Patterson University (Annual Conference Publicity Co-Chair with Employer Focus)
2. Michelle Guzik, Stevens Institute of Technology
3. Samantha Mon, New York Institute of Technology
4. Angela Monahan, New York Institute of Technology
5. Narali Taglialavore, Stevens Institute of Technology
EACE Blog Sub-Committee Members
1. Rachel Callahan, Drexel University
2. Kelsey Craig, Temple Unversity
3. Vincia Phillip, University of Albany
4. Ethan Selinger, Northeastern University
5. Amethyst Stancliff, Armstrong World Industries
Membership Outreach Campaigns Sub-Committee Members (special attention to employer engagement)
1. Maura Aherne, Villanova University
2. Christine Cervelli, New Jersey Institute of Technology
3. Sonia Elliott, Franklin & Marshall College (D&I rep)
4. Chris Tsilibes, University of Connecticut

The committee should include one diversity and inclusion (D&I) focused member ensuring that D&I voices and concerns are heard and considered. This position should be noted in the roster above once established and will also serve as a D&I representative working with the Director, D&I. A committee member should also be selected to serve as the second Publicity Co-Chair on the Annual Conference Committee.

Requirements of the Committee

Builds the EACE brand through internal and external communications and campaigns.
Assists other committees in developing their marketing strategies
Manages the EACE social media sites.
Manages the EACE blog, Trending, by planning, writing, and/or soliciting contributions.
Leads up marketing campaigns for membership recruitment and employer engagement.
Works with the conference committee to promote the conference.
Hold monthly meetings, work toward goals, report to board
Review web-pages related to the committee's activities and work with HQ to make sure they are accurate throughout the year
Responsible for ensuring all committee-related dates and deadlines are added to the EACE Master Calendar