2021 Road Trips to the Real World Marketing Toolkit for Career Centers

EACE’s 2021 Virtual Road Trips to the Real World offers your students the opportunity to attend one-day employer site visits between January 12 - 28, 2021. Employer Host companies will talk about their organization, industry, internships, and job opportunities. This is an exclusive chance for your students to get the inside scoop and virtually get their foot in the door at 15 participating employers across the northeast.

View the 2021 Virtual RTRW Site Visits

Here are five ways to promote this signature program on your campus:

1. Social Media

Check out our Career Center Marketing Toolkit which has sample tweets and Facebook posts ready to go. Follow the suggested timeline, copy and paste, and boom - your students will catch wind of the great sites participating this year. Attach our 2021 RTRW Student Flyer or logo for a nice visual.

2. Campus Announcements

Use your school’s campus-wide announcement system to post a message about Road Trips. We’ve drafted up a sample campus announcement template in the Career Center Marketing Toolkit which, along with our infographic or flyer, will be sure to catch their eye.

3. Targeted Emails

Send targeted emails out to various student groups (specific majors, professional clubs, faculty and academic departments, special student leader groups like RA’s, OL’s, student workers, athletes and coaches, etc.) Use our student email template located in the Career Center Marketing Toolkit and tweak accordingly.

4. Career Management System Messages

Use our campus announcement templates to send mass emails to your students using your Career Management System.

5. Good Old Word of Mouth

Talk to students during your one-on-one appointments, at events, over the phone, or during a workshop. When you have their undivided attention, they’ll be more likely to hear all the great benefits of participating in Road Trips!

Marketing Materials:


Contact the EACE Connections Committee Co-Chairs.