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Pre-Conference Workshop


Get the most out of your experience and start the conference off right with this exciting and interactive workshop targeted specifically for the college professional. Registration is required and tickets can be added to your conference registration. If you have already registered and would like to add on the pre-conference workshop, please contact EACE Headquarters at


Shaping Your Center's Success Story

Wednesday, Jun. 21, 2017 | 8:00 - 11:45 a.m. | Room: Red Jacket

Presented by Sam Ratcliffe, Ph.D.

Members: $55 | Non-Members: $75


Shaping a success story that is purposefully evidential to better inform and influence stakeholders is a topic of increasing importance for career services professionals. This workshop will have a strategic focus around diverse stakeholder questions and approaches for using assessment to frame an effective story line to respond to each.


In this interactive workshop, participants will be engaged in activities such as:

  • determining the essential elements of the story line they wish to tell
  • employing the most effective assessment strategies to gain data to support that story
  • considering multi-modal techniques for reporting the story to stakeholders

This workshop will provide career services practitioners with valuable insights on how to best tell influential stories about the efficacy and effectiveness of the important work they do.

About the Speaker


Sam Ratcliffe, Ph.D. is a consultant, researcher, author, and frequent presenter on topics related to assessment and accountability in career services.


A former president of both the Virginia (VACE) and Eastern (EACE) Associations of College and Employers, Sam received the distinguished service award from both organizations. He has served on the board of the National Association of Colleges and Employers (NACE) as College Director, Vice President-College, and President. Sam also provided career services expertise for ten years as a member of the board of director for the Council for the Advancement of Standards in Higher Education (CAS). Sam has also been a faculty member for leadership studies courses and director of career services at VMI for many years.


Sam is a thought leader and influencer on multiple national issues including accountability, external review processes, leadership development, advocacy, outcomes assessment, professional standards, and career services practitioner competencies. He has been consistently recognized as a top visionary and forward thinking leader in the profession.


Sam is also one of 35 members of the prestigious NACE Academy of Fellows. This recognition is for his leadership and excellence of contributions in the areas of leadership development, professional standards, practitioner competencies, assessment, external review protocols, career readiness and post-graduate career outcomes. 




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